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Visit our online store to see a great selection of New Balance running products

Company name:
BS Sports Limited
trading as Runnersworld

Registered office:
139 Field End Road,
Eastcote, Pinner,
Middlesex HA5 1QH

Registered in England
and Wales
with number 2096179

VAT Registered No:
505 3570 68


New Balance - about us

The story of New Balance began at the dawn of the 20th century in Boston, Massachusetts when William J. Riley, a 33-year-old English immigrant, committed himself to helping people with problem feet by making arch supports and prescription footwear to improve shoe fit. In 1934, Mr. Riley went into partnership with his leading salesman.
In 1954, Arthur Hall sold the business to his daughter and son-in-law, Eleanor and Paul Kidd.

Arch supports and prescription footwear remained the cornerstone of their business until 1961 when they manufactured The Trackster, the world's first performance running shoe made with a ripple sole and available in multiple widths. The Trackster soon became the shoe of choice for college running coaches and YMCA fitness directors.

During the 1960s, New Balance's reputation for manufacturing innovative performance footwear available in multiple widths grew through word of mouth and grassroots promotions. When Jim Davis bought the company from the Kidds on the day of the Boston Marathon in 1972, he committed himself to uphold the company's founding values of fit, performance, and manufacturing.

At New Balance we adhere to a unique set of philosophies. We focus on function over fashion; make shoes in multiple widths; continue to make many shoes in the US; nurture strong retail partnerships; take an "endorsed by no one" stance; and support grassroots initiatives. Although we have grown substantially over the past five years, we have not lost sight of who we are or from where we came.

If you would like to contact New Balance directly with a query please go to their website at or email them on or 0800 389 1055.

call us on 020 8868 6997

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